First Commercial SPOT with Industry Films Completed
This fall I started being repped by Industry Films. Childhood friend and forever supporter Ryan Wagman, Creative Director at Leo Burnett (watch his portfolio - very cool stuff) suggested me to Industry’s Executive Producer Marni Luftspring who took me under her wing and is helping me with the direction of my commercial directing career. My first task and the first commercial to go on my reel for Industry was to direct a commercial for Craig Cooper www.craigcooper.com.
In previous blog posts you can see the storyboards Jeff Tran did for the spot. You can compare them if you want to learn a thing or too.
It takes a lot of amazing talented people to make a spot of this calibre. The writing is where it all starts. Craig Cooper wrote a very subtle and unexpected comedy and entrusted me to pull it off. Bring in the eye and experience of Art Director Briony Wilson. It was a complete honour to work with these two my first time up to bat with Industry.
The imagin8r crew was agreat help. Daisy, Mikela, Alannah and the rest of the team were awesome. All the poeple that came out to support me, I cant thank you enough. Its a very challenging and competitive field and you cant do anything without their help. The spot was shot by Henry Sansom on the RED. It was coloured at REDLAB Digital and thanks to Emily Buller for putting that together.
Post production was done at Rooster by Jason Grebski. An amazing editor who was so gracious and talented. he is the one who showed me what I could have done better and even did some unnoticeable effects on some shots to cover up for my mistakes.
Then some amazing music with the help from Ted Rosnick at RMW Music Toronto.
Lots to learn.
Now all I have to do is choose wether to use the 30 second or 60 second one.
This is the 30 second one…
This is the 60 second one…
What would you do?